Hello! I’m Kim, writer, speaker, and wannabe yogi. I think black leggings are man’s best invention, consume podcasts as if my life depends on it, and believe that three cups of coffee in the morning are entirely necessary.

 

I use my down-to-earth personality to develop content that appeals to real people. I find that my story-based approach successfully draws others in and increases the likelihood of high engagement toward a product or business. 

 

My brands are the evolution of my life and career over the last decade. Before founding them, I immersed myself in raising three animated young children and cooking sometimes-decent meals for my husband. While doing so, I knew there was potential for my everyday moments to be turned into something purposeful. 

 

In 2019 I launched KimCaifano.com, followed shortly after by the niched down Middle School Mommer. I became obsessed with the idea of “story” as a meaningful way to engage, teach, and encourage others. By candidly sharing my highest highs and lowest lows, I have been able to reach people’s hearts and thus gain their trust. This has excitedly led to speaking engagements, podcast bookings, freelance writing gigs, and a digital course in the making.

 

Today you can find me in my cozy home in Geneva cozied up with my puppy, either creating content on my MacBook or watching Gilmore Girls.

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Explore my portfolio below.